Korean and Japanese products are known for their "Kawaii" (cute or adorable) factor. Which is why you have all those lip balms shaped like candy canes, perfume bottles shaped like rabbits and hand cream jars shaped like penguins. I was thrilled to find that Memebox was coming out with the "My Cute Wishlist" beauty boxes, where you could expect to find a selection of kawaii beauty trinkets. Having missed the first edition of the box owing to work commitments - it sold out very fast - I ordered the second version.
The first Cute box was extremely good, with both cuteness and product utility. I am still kicking myself for having missed it.