First blogoversary special: Vintage makeup advertisements from 1920s-1950s magazines

Thursday, January 16, 2014

First blogoversary special: Vintage makeup advertisements from 1920s-1950s magazines

Vintage makeup and skin care advertisements from magazines
My Beauty Junction is one year old today! I am so thrilled! I never dreamt that auditing my stash by writing about it would turn into a blog I am passionate about, and become a way of meeting some lovely people - thank you all for coming over and reading my blather!
Anyway, I'm sharing something very special and nostalgic to mark this anniversary - a collection of vintage makeup and skin care advertisements hoarded from my maternal great-grandmother's time. The daughter of a landlord (and later a school headmaster's wife), she bought early copies of Good Housekeeping, launched in 1922, and kept every single one. After her time, her magazines went to her youngest daughter - Gran - who was younger than great-gran's eldest grandchildren. Gran in turn hoarded the Girls' Own Paper and Heiress magazines into the 1950s during her teens and my Mum added a few Women's Own magazines to the pile in the 70s.
Being a nerd whose immediate family all collect antiques, I must say I thoroughly enjoyed doing this post.

Here are some lovely vintage advertisements of makeup and beauty products from the 1920s to the 1950s from various magazines.

I have picked a selection of the magazines and scanned - not photographed, Gran, calm down - some 65 of the advertisements for you. Some are yellow and tatty while others are in remarkably good condition and Gran came over to my place to supervise the scanning and to zealously guard her magazines from my greedy paws.
Since it's insane to upload 65 pictures here, I'm sharing a selection and a slideshow of the rest, for those who want to see it. Some of these brands aren't around anymore but you will recognise some old friends. Please click on each picture to enlarge it.
The 1922 Good Housekeeping - not the very first one, I think, but the Christmas number - is so tatty that I am not allowed to touch it. I did throw a tantrum (age and dignity be damned) to be allowed to scan this Boots advert below.
Vintage makeup and skin care advertisements from magazines
Next up - an old friend, Max Factor!
Vintage makeup and skin care advertisements from magazines
Here's Bourjois, today my favourite drugstore brand:
Vintage makeup and skin care advertisements from magazines
These are both 1930s copies of Good Housekeeping:
Vintage makeup and skin care advertisements from magazinesVintage makeup and skin care advertisements from magazines
There are plenty more, including several familiar brands - more than 65 ads. Do watch this slideshow for the rest of the adverts.

Also, my blog was shortlisted for a blogging award run by BlogAdda! I would LOVE it if you could please vote for me by liking, tweeting and commenting on the link below (scroll down once it opens). I may not win, but don't want to come in last. Every vote counts, so please, please do help me out! It would make for a fabulous blogoversary present! Click here to vote for me by liking, tweeting and commenting. Thanks very much!

22 comments:

  1. This is an awesome post! I love looking at vintage ads and hunt the internet to see what makeup was used back then. The ladies in yr family did a great job by keeping these in such good condition

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    1. Hehe thank you! Had to fight, plead, bully, bribe, coax, beg and all that for this and sign a dozen contracts in blood promising nothing would be lost or torn. Sorry about the blurry video - YouTube SlideShow editor ruined my scans :(

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  2. These are brilliant, I hope you are keeping them and protecting them x
    Beautyqueenuk xx

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    1. Thank you - I've handed them back to Mum and Gran who've locked them away wherever they are stored!

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  3. love seeing vintage things be it makeup or fashion...brilliant post Renu!

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    1. Thank you! I should share some vintage makeup and skin care related-collectibles I own sometime!

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  4. Beautiful post, ReNu. A very happy anniversary of your blog. This post made me a little emotional. It is so wonderful to see something so simple preserved through the years. I wish you a lot of success with your blog. My blog is like a treasure for me, it brings me so much happiness, and I can completely understand how happy you must be. Keep it up, Girly! :)

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    1. Thanks a lot. Hehe hoarding has its advantages, and some of these are in very good condition, given their age and the humidity here! Thanks for the wishes.

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  5. WOW.. this is very interesting!! I love this post very much.. HAPPY BIRTHDAY to ur Blog :D

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    1. Thanks very much! :D Glad you liked the pictures!

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  6. Great post, Renu! Good to see all these vintage ads and how you've collected them. This shows your passion. Congratulations on your Blogoversary :)

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    1. Thank you! Hehe antiques are my first love, well above makeup!

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  7. I love any vintage thing!! These ads are so lovely.. Happy blogoversary!!! <3

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    1. Thank you! They remind me of a more innocent, happy time - I wish I lived back in those days, when there was no Twitter but more time!

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  8. These ads would look gorgeous in some vintage frames on a dressing table :-)

    http://daydreamsanddee.blogspot.co.uk

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    1. Eeeep! Perish the thought! Several people I know would throw green fits if they knew someone was thinking about tearing out the ads from their respective magazines!

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  9. Happy Birthday to your blog dear..Stay blessed...
    Loved going through this post.I could see some ads before I was born...He he..great that its preserved in good condition..

    P.S: I waited for your post and dozed off yesterday.hence the delay to comment..ha ha

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    1. Lol half of these are from before my Gran herself was born - amazing! Sorry about the delay. I first did these via YouTube and everything took ages and came out blurry, so I changed to a slideshow - it was up by 1:30 a.m.!

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  10. Happy Blog Birthday, or Blogiversary!! I love the vintage ads, just beautiful!

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    1. Thank you! I could look at old ads for ages and not be bored! Can we say the same thing about the present-day QR code-ads?

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  11. I love vintage ads! :) Happy Birthday!

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    1. Me too! And thank you very much!

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